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Archive for April, 2008

Internet Lead Generation Free Conference call – notes

April 23rd, 2008
These are my notes from April 14th web conference call.

Basic Free Way to Advertise your Website
Google Seach Submit
Yahoo Search Submit
MSN Search Submit
Google Local (Free)

http://www.google.com/local/add/

This adds you to the Google Local Business Directory. You can create a link back to your site.

Yahoo Local Submission Program

http://searchmarketing.yahoo.com/local/business.php

Local Basic Listing (Free)
Local Enhanced Listings ($9.95/month)
Local Featured Listing ($25/month)

This is an example of the local business directory:

http://local.yahoo.com/results?p=real+estate&fr=&sortby=&csz=Austin%2C+TX&flnstr=2&flsstr=0&ppg_nm=1&pg_nm=2&xargs=

Featured listings are in the blue box at the top, regular listings appear in the list. Recommend starting with the free listing – have some past clients give you a review, it helps your placement on the site when people search for highest reviewed.

I don’t think the $9.95/month buys you much, the premium placement of local featured listing would generate more traffic due to the placement on the page.

Promoting Your Listings
Postlets, free web-flyer for real estate listings
Other, pay-for options for single property site web-flyers.
Craig’s list
Trulia Advertising

http://www.trulia.com/advertisers/agents/

Featured listing Program (Priced at 10 listings for $50/month) and
City Banner program ($250/month)

Zillow EZ Ad

http://www.zillow.com/learnmore/WhyUseZillowAgents.htm

1 cent per impression.

Yahoo Directory Submission Program (National Listing)

$299/annually

http://searchmarketing.yahoo.com/dirsb/dirsb_pr.php

Google Adwords

http://adwords.google.com

Enjoy!

Jack

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