Several industry commentators have weighed in on mobile applications in real estate, and I’d like to comment with a few observations from the field.
Chris Thorman writes about Geo Fences for real estate search – a concept from the retailing that I think shows some promise. About 25% of the goodlife team’s leads come from people that text or call on signs, and features that enable a mobile shoppers that are driving neighborhoods be better aware of listings that fit their criteria seems like an easy win from the customer perspective.
My friend and brother from another planet, Rob Hahn, contends that Mobile Won’t Matter in 2010 – I’ve already commented on his blog that I don’t agree, since I see the strategy from the sign to the car being one of the strongest lead generators for the Goodlife team. Just like using good photos in the MLS, having a mobile strategy that is marginally better than the competition can results in leads that transact vs. people that just drive by. If a mobile application or text messaging service gives you that edge, the question is just one of ROI.
I don’t always agree 100% with the good folks at 1000 Watt Consulting, and in the case of mobile iPhone applications generating more actionable leads I am in agreement about principle if not time frame. I’m not sure if mobile is the flyer box quite yet, but with the advent of mobile texting applications that over time are cheaper and more effective than distributing print flyers (ever get a consumer’s phone number from a flyer box? ever have to “refill” a virtual flyer?) I think they are on the right track.
Our experience with consumers in Austin Texas is that they want what they want right now, in the palm of their hand. The more we can give them at that moment, the more likely we can work with them.
On that note, this week the Goodlife Team is launching a new mobile texting service. If you are in Austin and want to know the price, basic property information, and get a link to a mobile friendly property search, text “goodlife” to 59559 and follow the instructions.
The Goodlife Team, Austin Realtors , is now proud to represent Renaissance Properties The Riverside Grove Project located on Grove Boulevard in South Austin. Visit our fan page for the Riverside Grove project on Facebook.