Are reciprocal links dead? Reciprocal linking is a standard technique for increasing search engine popularity; does it still work?
This is a nice article put together by Webstatsgold about this question.
Reciprocal linking is the practice of swapping links between you and another website. Typically, you will link their website in exchange for them linking to your website.
This article has some good information about changes in Google's search engine, as well as some strategies that appear to still work well. Inbound linking and consistent use of relevant anchor text in links appear to be viable strategies for increasing website importance and rankings in search engines.
See
Are Recipricol Links Dead? Click here to read the article.
This is not an endorsement of products or services offered by Webstats Gold.