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Does your website make a great first impression? This article talks about how web sites are quickly judged by site visitors.

January 25th, 2006
No comments
This article on cnn.com discusses how the first impression of your web site informs the viewers decision to stay or go.
For fans of Malcolm Gladwell’s bestseller Blink: The Power of Thinking Without Thinking this article should come as no suprise.  Your website is judged almost instantly by a web visitor via unconcious rapid cognition- and the rest of their experience with your site is heavily influenced by that instant first impression.

http://www.cnn.com/2006/TECH/internet/01/17/canada.websites.reut/

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Articles on best practices with web site lead capture forms

January 23rd, 2006
7 comments
This is a short collection of articles about the use of forms on websites.
Marketing Sherpa:

http://www.marketingsherpa.com/sample.cfm?contentID=3082

This article is about whether or not to demand consumer information before delivering content- more food for thought in the lead generation vs. brand building/identity building argument over delivery of web content.

This is a pay-for article:

http://www.marketingsherpa.com/barrier.cfm?currentID=3119

Basically, the sum up on it is: move your contact data capture to the bottom of the form.  They have done tests and shown that if people fill out information in the form (about the home they want to sell or buy, a credit eval, etc) and you put the contact information capture at the bottom you are more likely to get the lead than if you put it at the top.  The personal information capture at the top scares people away.

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Housevalues: The consumer experience

December 14th, 2005
3 comments

This is a good collection of screen shots of Housevalues that shows you what they collect from consumers and what the consumer receives after the interaction.

http://www.marketingsherpa.com/housevalues/study.html

I’m working on a lead generation study as part of the “Building Your Brand on the Internet” course that includes the costs to the realtor and ROI for these kinds of lead generation programs.

Jack

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Are reciprocal links dead? Reciprocal linking is a standard technique for increasing search engine popularity; does it still work?

November 16th, 2005
No comments
This is a nice article put together by Webstatsgold about this question.
Reciprocal linking is the practice of swapping links between you and another website.  Typically, you will link their website in exchange for them linking to your website.

This article has some good information about changes in Google’s search engine, as well as some strategies that appear to still work well.  Inbound linking and consistent use of relevant anchor text in links appear to be viable strategies for increasing website importance and rankings in search engines.

See

Are Recipricol Links Dead? Click here to read the article.

This is not an endorsement of products or services offered by Webstats Gold.

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