Housevalues: The consumer experience
December 14th, 2005
This is a good collection of screen shots of Housevalues that shows you what they collect from consumers and what the consumer receives after the interaction.
http://www.marketingsherpa.com/housevalues/study.html
I’m working on a lead generation study as part of the “Building Your Brand on the Internet” course that includes the costs to the realtor and ROI for these kinds of lead generation programs.
Jack
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Hello Jack,
I know this is an old post from 2005 but I would be interested in what you have found out or been up too.
Hey Don-
It seems like I wrote that back in the dark ages! Pre-zillow, I think that this experience was relevant – from what I can tell now, housevalues is basically a non-player. I haven’t seen ads (which was how they drove traffic) and our brokerage hasn’t received a sales call from them in the 2 years I’ve been here.
And I think this graph pretty much tells the story:
Jack
And for the head to head with Zillow:
And frankly, good riddance.