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Scoble’s Starfish in Real Estate

February 28th, 2008

I’ve been following a discussion by Robert Scoble and others about how people find you, and eventually decide to transact with in in the context of the Internet.  Of course, things are a little different in real estate, but the core concepts are basically the same.

This is a diagram that I created early last year to explain what is being called the “Starfish”, the multiple tentacles that extend into different user contexts and that lead them back to your website where they are captured.

Scoble Starfish in Real Estate

I’m developing a list of all the places that I think it makes sense to place your tentacles – some are mentioned in this diagram, and some I’m still collecting information about.  There are a lot of places you *can* show up on the Internet, and it helps to have evaluated the value of some places over others in terms of traffic and audience.

Click here for the article about the starfish social media concept on Robert Scoble’s blog.

I hope you had a great holiday and a happy new year!

Jack

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