Does your website make a great first impression? This article talks about how web sites are quickly judged by site visitors.
January 25th, 2006
This article on cnn.com discusses how the first impression of your web site informs the viewers decision to stay or go.
For fans of Malcolm Gladwell’s bestseller Blink: The Power of Thinking Without Thinking this article should come as no suprise. Your website is judged almost instantly by a web visitor via unconcious rapid cognition- and the rest of their experience with your site is heavily influenced by that instant first impression.