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Jack Miller Consulting » website


Posts Tagged ‘website’

Don’t let this happen to you – be found on line.

January 2nd, 2008
Don’t make it hard for people to find you on the internet!

So, last night I spent the evening at an event sponsored by a small, will-not-be-mentioned software company.  They obviously had spent big bucks to sponsor this event, and the event organizers to their credit made a point of mentioning the sponsors several times during the show.

I left the show interested in the company, and wanting to find out more today I went to Google and typed in their name.

Nothing but pages of non-relevant results.

I tried their name, plus “software”, plus even more detailed descriptions of things I saw promoted.

No dice.  Nada.  Can’t find ‘em.

From my perspective, they might have just as well burned the money they spent on the event.  Since there were no trinkets handed out with their URL on it, I really have no good way to find out about them.

My best guess is they have some fancy website made all in flash, with little or no search engine readable text anywhere to be found.  Plus, their company name did not lead me to an obvious url to type in – so I’m just one more potential buyer, adrift and unlikely to purchase.


I did find their site after a few more guesses at their domain name – and voila, a fancy flash website with only a few keywords in the meta tags.  Once I found that, I did see that they could be found by an obvious variation on their name – one word instead of two, i.e. “softwarecompany” vs. “software company”, but it makes you wonder how many hits they are missing from people that make this mistake.  Obvious take away – more key phrases (exact matches and close ones), more text, more find-ability.

I will be forwarding them a copy of this blog entry, and a referral to a company I work with that does search engine visibility.  In this day and age, a business can’t be hard to find online, and even a few small tweaks make a difference.

BTW, Great show guys!  Thanks for supporting the local arts scene in Austin!

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Tom McFarland Interview

October 19th, 2005

This week I interviewed Tom McFarland about how he uses his website in his real estate practice.
This interview is part of a series of interviews that I am doing with real estate agents that are effectively utilizing technology in their real estate practice.  This particular interview is the basis for a case study in my course “Building Your Brand on the Internet” on Tom and several other real estate agents that are successful in using websites to generate leads for their business.


Don’t pounce on the Internet Buyer: Why there are people at the car dealerships on Sunday

How much Tom spends on his website

How his website saves him time

Ways that Tom advertises his website

Tom’s advice to a new realtor about their website: how to promote it

Note to listeners: this is some rocky, home grown audio- I’m still acquiring the right recording equipment, and I was originally recording this only for my notes.  There is some keyboard clatter in the beginning that goes away as we get into the interview.  Happy listening!

Tom  McFarland

Click here to download the audio interview (20MB) MP3 format

To save this file, right click on the link above and choose “Save Target as” from the menu.  Save it to your desktop.  You can play the file with Windows Media player or any other software suitable for playing MP3 files.

Picture of Tom McFarland

Website: http://www.tommcfarland.com

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